10 Tips for Getting Started With Social Sales

You have been waiting. You have been watching. You have been considering whether or not social sales may be right for you and …now you are ready to start out your 2014 by jumping in! Excellent! Here are 10 tips to get you started.

It’s what you do, and who you are, already!

There’s no need to change yourself. Social sales will not make you something that you are not. What it will do is amplify that which you already are. Make that magnify and amplify. You will be more noticeable, and more visible, to a larger audience, both of which just might dramatically increase your sales. People already buy from you for a variety of good reasons so, no pressure. Be yourself![Tweet “Here are 10 tips for getting started with social sales!”]

Educate yourself

I am only one of probably 1,000’s of people who write on the social sales topic. A simple internet search will turn up tons of articles on every aspect of social sales. Leverage that! Find some great sources (here are 50!), subscribe to their articles, and feed those automatically to a good reader like Feedly. You probably already regularly make investments of one sort or another. The most serious investment, and the one with the highest potential return, will be the one that you make in yourself!

Find influencers and then emulate them

You likely know people who are similar to yourself in terms of responsibilities and who are already visibly active, and appear to be successful, in navigating the social channels. These will be people who you, and others, seem to respect. Find them, watch them, and then emulate them. What is it that they do to engage with their audience? Why are they getting the likes, the comments, and the retweets?

I am a huge believer in this practice. There are certain people on social media that I watch very closely. I watch and I listen to what they do. When appropriate, I will engage and connect with these people. I’m always hoping that some of their gold dust will rub off on me. Lie down with dogs and you will get fleas. On the other hand, run with the big dogs and you may become part of the pack! You will always be judged by the company that you keep! Read on at Maximize Social Business …

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Craig M. Jamieson

Managing Member at Adaptive Business Services

Craig M. Jamieson is a lifelong B2B salesperson, manager, owner, and a networking enthusiast. Adaptive Business Services provides solutions related to the sales professional. We are a Nimble CRM Solution Partner. Craig also conducts training and workshops primarily in social selling and communication skills. Craig is also the author of "The Small Business' Guide to Social CRM", now available on Amazon!