How about we make it K.I.S.S. … Keep It Simple Salesperson. This becomes extremely important because salespeople will be frontline CRM users and these same salespeople almost universally hate the thought of being saddled with a CRM. Why do we know this to be true? Simply stated, a large majority of good salespeople share three applicable traits:
- Data entry means less time selling and salespeople hate data entry. It’s tedious.
- Maintaining a good CRM requires a great deal of time and effort. ...