Words can literally change your brain. Every word and phrase uttered during a sales conversation will either increase or decrease your odds of winning the deal. This is why sales conversations are still the most effective means of moving buyers through the buyer’s journey.
But they’re also an act of guesswork. Yes, we all like to think we know what works and what doesn’t in sales. But for the most part, we have no data to back up our theories.
So, ...Continue Reading →