Archive for 'Social Sales'

Weaving Social Into Traditional Selling

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Weaving Social Into Traditional Selling

For those of us who have been around for a while (some of us longer than others), the mere thought of upending our proven routines can be … unsettling. Speaking for myself, I abhor change. I thrive in a system of perfect order, rules, and predictability. Hence, when approached with the prospect of social media, my first, second, and third reaction was to reject it.

Finally becoming open to the possibility that this phenomenon might be an effective business tool (nobody talked ...

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Charlie Transforms Into … Detective – A Discovery Tool

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Charlie Transforms Into … Detective – A Discovery Tool

If you are not familiar with the Charlie App, it was a neat little platform that would discover social, news, and bio information on your contacts. Where it really shined was when it integrated with your calendar events and would deliver these dossiers, via email, to you prior to a scheduled meeting. Recently, Charlie shut down but, over the last year, what it was really doing was morphing into Detective.

When it comes to pre-sales call research, ...

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2017 Social Selling App and Article Roundup #6

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2017 Social Selling App and Article Roundup #6

Every week it seems that I either run across, or I am introduced to, some really great new apps and articles that pertain to social selling. Then there are those apps that I have used for an extensive period of time and they are worthy of a shout out!

While I can’t do extensive research or a full review on each, hopefully you may find some gems for your own use that have been hidden ...

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Selling … Still a Numbers Game?

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Selling … Still a Numbers Game?

I began my B2B selling career back in 1977 when I went to work for a national company and I was assigned a geographic territory in Los Angeles where I was expected to make 30 in-person cold-calls each day. We were offering business calculators that averaged $500 each although we also provided specialized and accounting systems that could land for over $10,000.

My goal was to place at least 5 of these calculators, each week, in offices on a trial basis. Continue Reading →

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2017 Social Selling App and Article Roundup #5

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2017 Social Selling App and Article Roundup #5

Every week it seems that I either run across, or I am introduced to, some really great new apps and articles that pertain to social selling. Then there are those apps that I have used for an extensive period of time and they are worthy of a shout out!

While I can’t do extensive research or a full review on each, hopefully you may find some gems for your own use that have been hidden ...

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Leveraging Your Team to Increase Your Social Selling Sales

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Leveraging Your Team to Increase Your Social Selling Sales

It seems that sometimes we can’t see the forest for the trees. Or, maybe it is that we neglect the obvious, the people who are already around us while we diligently search for new business. Not that long ago, a member of my networking group asked during a meeting … “Does anybody know anybody who works at company X?”

While nobody present could provide an introduction, I was up at the front of the room on my laptop conducting a search ...

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