True cold calling in B2B selling is probably fairly close to being a lost art. If not, it should be. I’m talking about finding a street and then knocking on every office door one-by-one without the slightest idea of what might lie behind that wooden, metal, or glass barrier. The same can be said of “smiling and dialing”. Social Sales is changing that!
Why is this traditional part of selling dying out? Probably because most of us ...Continue Reading →