Archive for 'Social Sales'

Social Networking & The Art Of Progressive Engagement

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Social Networking & The Art Of Progressive Engagement

One goal in social networking is to connect with others, in meaningful manner, and then to develop these relationships. Our primary goal should be to do this with the right people … those who we can best assist with achieving their desired results and vice versa. 

Twitter and Google+ are fairly simple and straightforward. You follow or place somebody in one of your circles and then see if they will return the favor. LinkedIn and Facebook require a more ...

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15 Time Management Tips For Social Sales

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15 Time Management Tips For Social Sales

When I first began my research into this new thing called social media (social sales), I heard the same phrases over and over:

“Social media is a huge time suck!”

“Social media is like a black hole. Once you get sucked in, you’ll never get out!”

Well now, that’s a problem. As a salesperson, I understand the value of time and I also understand that, no matter how hard we try, 24 hours in a day cannot be ...

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Social Sales – The 6 Critical Mistakes You Are Making With LinkedIn

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Social Sales – The 6 Critical Mistakes You Are Making With LinkedIn

I speak with a lot of B2B salespeople every week who are either not using LinkedIn for social sales or who are not getting the results that they had expected with this platform. Then there are those who, with their 500+ connections, feel that they are doing just fine. “After all, I have a whole bunch of contacts and isn’t that the standard of measurement?” It is not.

LinkedIn is not all that complex yet there are 6 basic and ...

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Close Encounters Of The Profitable Kind – Social Sales

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Close Encounters Of The Profitable Kind – Social Sales

You’ve spent the last two years diligently working your social networks and, in return for your efforts, what do you have to show for it? Nada. Butkus. No sales and not even a sales suspect let alone a qualified prospect. The same result might hold true for your in-person business-development activities. Bad luck?

First off, trite as these sayings may be …

  • You make your own luck
  • The harder you work, the luckier you get
  • Luck is where preparation meets opportunity and, my personal ...
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7 Ways for Sales Reps to Promote & Inform Clients – Social Sales

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7 Ways for Sales Reps to Promote & Inform Clients – Social Sales

One of the most wonderful and effective ways ins social sales that you can engage with your clients via social media is by helping them to build their own businesses. Your efforts in this regard will trump free donuts any day of the week! We can do this by promoting their business to others within our networks and we can also accomplish this task by helping to keep them informed about news that can affect their businesses. ...

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F.A.C.E.S. – A Step-By-Step Approach to Social Sales – LinkedIn

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F.A.C.E.S. – A Step-By-Step Approach to Social Sales – LinkedIn

Our last two articles have discussed the two most important disciplines in social sales as being prospecting and relationship-building. Drilling down a little deeper, there are important steps involved in each and we call these steps F.A.C.E.S. and today we will focus on the most popular social business platform, LinkedIn. 

Before we get started, what is your elevator pitch? You will want to consider using a variation of this when connecting to others on LinkedIn. For example, if you are in ...

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