Archive for 'Social Sales'

Close Encounters Of The Profitable Kind – Social Sales

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Close Encounters Of The Profitable Kind – Social Sales

You’ve spent the last two years diligently working your social networks and, in return for your efforts, what do you have to show for it? Nada. Butkus. No sales and not even a sales suspect let alone a qualified prospect. The same result might hold true for your in-person business-development activities. Bad luck?

First off, trite as these sayings may be …

  • You make your own luck
  • The harder you work, the luckier you get
  • Luck is where preparation meets opportunity and, my personal ...
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7 Ways for Sales Reps to Promote & Inform Clients – Social Sales

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7 Ways for Sales Reps to Promote & Inform Clients – Social Sales

One of the most wonderful and effective ways ins social sales that you can engage with your clients via social media is by helping them to build their own businesses. Your efforts in this regard will trump free donuts any day of the week! We can do this by promoting their business to others within our networks and we can also accomplish this task by helping to keep them informed about news that can affect their businesses. ...

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F.A.C.E.S. – A Step-By-Step Approach to Social Sales – LinkedIn

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F.A.C.E.S. – A Step-By-Step Approach to Social Sales – LinkedIn

Our last two articles have discussed the two most important disciplines in social sales as being prospecting and relationship-building. Drilling down a little deeper, there are important steps involved in each and we call these steps F.A.C.E.S. and today we will focus on the most popular social business platform, LinkedIn. 

Before we get started, what is your elevator pitch? You will want to consider using a variation of this when connecting to others on LinkedIn. For example, if you are in ...

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Social Sales | Leveraging Social CRM for B2B Salespeople

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Social Sales | Leveraging Social CRM for B2B Salespeople

As part of our Social Sales series, last month we defined Social CRM. Now let’s start leveraging this tool in order to close more sales and the best way to get started on that is to get ourselves organized! Salespeople, by and large, are notoriously bad record keepers. As far as that goes, a lot of salespeople flat hate CRM. Their reasons can vary …

  • “Writing all of this stuff down takes my efforts away from valuable selling time!”
  • “Hey, I ...
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Social Sales Simplified | Part II of II | Relationship Building

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Social Sales Simplified | Part II of II | Relationship Building

In Part I of “Social Sales Simplified” we discussed how, if you could master just two selling disciplines, and then if you leveraged those with social tools, you would be able to substantially increase your sales and your revenues. The first discipline was prospecting. Today we will talk about relationship-building

All good things, including sales, are derived from relationships. As in real life, social networking relationships move and grow through time-tested stages. When we first meet we will generally make ...

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