If Salespeople Should Blog, Why Aren't You?

I know why. You don’t have the time, you don’t see the value or, most likely, both. When I was told 5 years ago to start writing I had another great reason not to get started. I literally had no idea of what a blog even was. Once that was explained to me … I still didn’t have the time and I certainly did not see the value but, I did it anyway and I’m honestly not even sure why. In retrospect, no amount of planning replaces pure dumb luck.

Think about it this way. As a salesperson, you are constantly looking for ways to establish and share your expertise and, as someone who embraces (or should be embracing) the principles of social sales, you are also looking for ways to provide value to your social networks. Value attracts. It attracts new opportunities. Certainly, your profile on LinkedIn as well as sharing pertinent articles from your company website in addition to other great sources are positive steps in this direction.

Now then, what if you were to write and then share your own articles that would point people to you directly? Not to your company. Not to some other salesperson. You. You made the effort so it only seems fair that you should reap the rewards. Winner winner, chicken dinner. Since good salespeople are generally accomplished written and verbal communicators, putting those same skills to work in an article format should not be that much of a stretch.[Tweet “I think that salespeople should be blogging. How about you?”]

Before you continue to hesitate, please consider the benefits …

You will have that opportunity to establish your expertise with an entirely new circle of potential customers who you would not be able to reach otherwise.

As you expand your reach, your message becomes that much more powerful and visible. Reach is the crux of social media. Your network is not only composed of those people who you are connected to directly, it also includes the connections of these folks as well and so on and so on down the line. Reach is not 1+1=2. It is exponential.

Your articles may just provide a critical resource for your existing customers, a value-add.

The content that YOU will now be creating is perfect for social sharing.

read on at Maximize Social Business …

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Craig M. Jamieson

Managing Member at Adaptive Business Services

Craig M. Jamieson is a lifelong B2B salesperson, manager, owner, and a networking enthusiast. Adaptive Business Services provides solutions related to the sales professional. We are a Nimble CRM Solution Partner. Craig also conducts training and workshops primarily in social selling and communication skills. Craig is also the author of "The Small Business' Guide to Social CRM", now available on Amazon!