It seems that sometimes we can’t see the forest for the trees. Or, maybe it is that we neglect the obvious, the people who are already around us while we diligently search for new business. Not that long ago, a member of my networking group asked during a meeting … “Does anybody know anybody who works at company X?”
While nobody present could provide an introduction, I was up at the front of the room on my laptop conducting a search on LinkedIn and discovered that my group member was already first degree connected to an employee of that company. Dense trees. The fact is, social sales, and everything that goes along with it, can be a powerful ally for clearing vegetation and zeroing in on your target.
Everything in sales starts and ends with relationships. I can’t speak for you but, my experience has been that people tend to work better with each other, and for each other, when there is a shared relationship in place. This is accomplished via a mutual respect for what each contributes to the other’s success.
Because we all want this success, it pays to keep a close eye on our buddy’s back. If you ever watch military documentaries, you will find a common theme among soldiers. They don’t fight for their country, the government, God, or even for Mom’s apple pie. They fight to protect the guy next to them. Since sales can be war, camaraderie can be a tremendous asset and an even better strategy.
The fact is, we are surrounded by people who have the potential to assist us in finding new business, provide introductions and referrals, and to amplify our content and messages. Call them your business development team but, who are they? We want to ensure that we connect to the right people. Read on at Maximize Social Business …