Nimble SCRM will be introduced to the world in the coming months, perhaps as early as next month. Nimble will provide the “3 C’s” that you have come to expect from any traditional CRM: Contacts, Calendar, and Communications. However, where Nimble exceeds is in it’s ability to turn your contact records into relationship records. Relationship records!? What the heck are those?
The simple fact is, and this has been supercharged by the advent of social media, the shift in CRM is going away from contacts and data and is clearly moving toward communication and collaboration. The concept of relationship selling has been the norm for sometime now. CRM has never had the capability to fully support those efforts. It still doesn’t but, it soon will.
Call this post a teaser. I am not yet authorized to display screen shots, however, what if I were to tell you that from with a Nimble SCRM relationship record, you will be able to:
- Leave comments on FaceBook, “like” their update, create a task and assign it to yourself or a team member based on that post, or email that post to somebody else for follow-up.
- From their Tweets … follow a link, retweet, reply, direct message, add to favorites, create a task, send it as an email, see profiles of others that they are communicating with and …. choose to follow them, direct message them, reply, create a task, send as an email, or import their records into your Nimble database. You will also see their Klout score in addition to who they influence and who they are influenced by.
Their relationship record includes the following segments ….
- Their basic profile information
- An extensive tagging system for grouping
- Social Network profiles (Twitter, FaceBook, and LinkedIn)
- Pending tasks and events and with tagging (including the ability for team members to comment on those)
- Completed tasks and events
- Your message inbox
Let’s take a closer look at the message inbox ….
- Your message inbox contains all emails (sent and received between you and this contact) and …. direct and @ messages from Twitter as well as direct messages from FaceBook.
- You can read emails excerpts, open the entire email, reply to them, star them, create a task, or delete them
- Read a Tweet, reply to it, direct message reply, create a task, email it, etc.
- Look at all messages or drill down to look only at those via email, FaceBook, or Twitter
- Create new messages including: email, FaceBook direct message, Twitter direct message, or Twitter reply
Did we manage to catch your interest? Let’s bring this down to the real crux of the matter. What Nimble is allowing us to do is to manage our contacts and social networks from within Nimble itself. The tasks and activities I have outlined would normally require you to visit each of the social networks separately (or use something like HootSuite) to monitor and update those records. Even then, you have to find that particular contact’s stream and then you still have no centralized record of those interactions that took place. In the mean time, jump on over to Klout, open up your email client, and do the crazy chicken dance while covering all your bases (smile).
Folks, this is HUGE. Pretty soon it will be both HUGE and YOURS!
Thanks for visiting!
- Social Business Takes a Human Touch, No Really (briansolis.com)
- The Socialization of Business: Your Dirty Little Secrets are No Longer Secrets (briansolis.com)
- Social customer care & Klout (customerthink.com)
- The FINAL CRM Watchlist Candidates for 2011 (enterpriseirregulars.com)
- The CRM WatchList 2011 Preseason: Who’s Gonna Make The Team? (enterpriseirregulars.com)
- Looking Back at 2010 – In 2010 (zdnet.com)
- CRM 2011 – What’s Up Wit’ Dat? – Part I (zdnet.com)
- Waiting For The Next CRM Feature (customerthink.com)