Electric Sign Sales Case Study – Hiring, Training, & CRM
In October of 2021 I was contacted by an electric sign company where I had previously served as a partner during the 1990’s. They had lost one salesperson to COVID and another was returning home to the east coast. They also had lost their sales manager to another health issue. They needed help with replacing
What Is a Successful B2B Sales Personality For a Startup?
Over the last ten years of running startups, I have observed two very fascinating patterns: Sales is one area where the leaders of the organisation can’t really do much to change things around; it is all in the hands of the sales force. Most successful salespeople do not even know why they do better than
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