Then I wake up. Ain’t gonna’ happen and I’m ok with that. This being said, with the advent of the internet, being social is more important than ever. As someone who has spent his entire life in sales, and was an early proponent of social selling, the internet offers a variety of awesome opportunities! Unfortunately
Much of the discussion revolving around social sales talks about how you can leverage social media to increase your selling effectiveness. This is predicated on the formula … I’m on LinkedIn + he’s on LinkedIn = sale (b.t.w., it’s not that simple). What if your prospects are not on LinkedIn, or Twitter, or Facebook, or … nothin’?
Let’s begin by quickly looking at fool-proven ways not to generate leads: Aimlessly drifting through social media platforms is a guaranteed fail. Putting round pegs in square holes. Putting an accounts payable staffer with no experience using social media in charge of the company Twitter page because he or she has extra time will cause
[Tweet “Are you feeling overwhelmed by apps and networks?”]This article is not about the social media black hole. If you find yourself being sucked into that vortex simply because you are addicted to sharing (or watching) and, while you might need a good shrink, I’m not going to be able to respond to your plea
Filter Out Noise by Organizing Your Connections
Finding people to connect with on social media is a relatively easy task and particularly if you aren’t very particular about who they are (you should be). I suppose that if anybody throws enough rocks you are bound to hit a certain number of birds. However, now that you have them, figuring out what to
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