Posts Tagged 'social selling'

Weaving Social Into Traditional Selling

Posted by:

Weaving Social Into Traditional Selling

For those of us who have been around for a while (some of us longer than others), the mere thought of upending our proven routines can be … unsettling. Speaking for myself, I abhor change. I thrive in a system of perfect order, rules, and predictability. Hence, when approached with the prospect of social media, my first, second, and third reaction was to reject it.

Finally becoming open to the possibility that this phenomenon might be an effective business tool (nobody talked ...

Continue Reading →
0

Do You Need Permission to Start Selling Socially?

Posted by:

Do You Need Permission to Start Selling Socially?

There seems to be the feeling (excuses) in some circles that the reasons for not starting to implement a personal social selling program are somehow tied to …

  • Nobody else that I know is doing it
  • My company has not given me the o.k.
  • My boss is not leading the way

Now, I normally approach persuasion in a nuanced way. I prefer people to conform … willingly. But, ...

Continue Reading →
0

Social Selling Should Be a Mindset, Not a Toolbox

Posted by:

Social Selling Should Be a Mindset, Not a Toolbox

If, like me, you are in B2B sales and are active at all in social sales, you are well aware that there are literally tons of sales-related applications to choose from for today’s social savvy salesperson. All make promises in one way or another to either make you more effective at what you do or, at the very least, to make your job easier. Likely the pitch is … both. Should you be at least investigating some of these offerings? ...

Continue Reading →
1

12 Experts Share Their Social Selling Tips

Posted by:

12 Experts Share Their Social Selling Tips

I try to watch and emulate others and you probably do the same. There is a lot of confusion, particularly with B2B, regarding how to implement social selling. Over the past 12 months I have posted an interview series titled “How I Work It – Social Selling”.

Each month, a different social selling expert has been kind enough to share a few of their secrets. Now I would like to share those ...

Continue Reading →
0

2017 Social Selling App and Article Roundup #1

Posted by:

2017 Social Selling App and Article Roundup #1

Every week it seems that I either run across, or I am introduced to, some really great new apps and articles that pertain to social selling. Then there are those apps that I have used for an extensive period of time and they are worthy of a shout out!

While I can’t do extensive research or a full review on each, hopefully you may find some gems for your own use that have been ...

Continue Reading →
0

How I Work It – Social Selling with Tom Laine

Posted by:

How I Work It – Social Selling with Tom Laine

With a grateful nod to Heinz Marketing, Lifehacker, Inc. Magazine and others who regularly publish “This is How I Work” articles, which I love to read …. welcome to “How I Work It – Social Selling”.

I try to watch and emulate others and you probably do the same. There is a lot of confusion, particularly with B2B, regarding how to implement social selling. Our hope is that these ...

Continue Reading →
0
Page 1 of 6 12345...»