Specialized Sales Training for Electric and Commercial Sign Salespeople Selling custom signs is not like selling software, insurance, or office supplies. Electric and commercial sign sales involve long sales cycles, multiple decision-makers, permitting, engineering coordination, installation logistics, and real financial investment from the buyer. If you want predictable revenue and a structured sales process for
Nimble CRM for the Signage Industry Several years ago I decided to take a run at promoting Nimble CRM for the signage industry. I joined a regional association and … my efforts failed miserably. Over the last couple of years, I was plenty busy enough so signage fell to the wayside. Now, in 2026, I’m
Our 90+ page eBook, “Selling Signs – Lessons From the Trenches”, has been created for both signage sales training as well as an accompanying piece to our Nimble CRM for Sign Companies training and implementation offering. It is not a primer on sign types and construction. You can get that from your designers and shop
CRM for Sign Companies Finally, a CRM system designed around how sign companies actually sell, quote, and follow up Sign companies don’t sell like other companies. They are required to: conduct site visits, understand sign ordinances, produce original designs, deal with revisions, create estimates, and secure permitting. Both before and after the sale, they are
Testimonials I have been a Nimble Solution Partner since BEFORE it was formally introduced. Here is what some recent clients, and Nimble, have had to say about my Nimble implementation, customization, and training services … “Working with Craig at Adaptive Business Services has been a positive experience. He brings clarity, practical guidance, and a collaborative
In October of 2021 I was contacted by an electric sign company where I had previously served as a partner during the 1990’s. They had lost one salesperson to COVID and another was returning home to the east coast. They also had lost their sales manager to another health issue. They needed help with replacing
