Before we address what is a warm call, believe me when I tell you that I know what cold calling is. I started my B2B sales career going door-to-door peddling business calculators on the streets in Los Angeles. Pick a building or a street and knock on every door. 30 cold calls daily. On the
I just got back from L.A. where I hooked up with my two best friends from elementary through high school. I have been in touch with one, but had not seen him in about 35 years. The other … no contact in 45 years. He had disappeared, but I finally found him. It was great
Most CRM implementations focus heavily on the software. Companies spend time evaluating features, configuring fields, building workflows, importing data, and creating reports. All of those things are important, but they are only part of the equation. The reality is that CRM success has always been more about people than technology. Over the years, I have
We have one new update to report. AI context has been added to settings. This will allow you to tell Nimble about you and your company and this information can then be used, pulled, in order to create more personalized messages. This is huge as previously, it was necessary and smart to place this information
Companies spend a tremendous amount of money on sales training. They bring in trainers, send salespeople to workshops, buy books, subscribe to online courses, and invest in countless other resources intended to improve sales performance. Yet if we’re being honest, much of that training fails to produce lasting results. Why? I don’t think it’s because
I am only aware of one new update since our last newsletter. You can now export your email lists and I was just working with a client and came up with an interesting application. Note that, at least at this time, you are only able to export your total list. The export file includes full
