Over the years, I’ve worked with a wide variety of companies implementing CRM systems. Some succeeded. Some struggled. Some failed completely. When a CRM implementation doesn’t produce the expected results, the blame usually falls on … The system was too complicated. The training wasn’t good enough. The users resisted change. The vendor overpromised. While those
I had a chat with a gentleman recently who wanted to use Nimble CRM to monitor a contact’s social activity. There was a time when we could do that, but only to a limited extent, on Twitter, Facebook, and LinkedIn. We can still do that, in some fashion, on Twitter. Facebook and LinkedIn would be
What I am is a sales guy. What I am not is a “big data” guy. I’m a small business and I measure my success by the balance in my checkbook. Hell, I don’t even balance my checkbook. My focus is on making sales. Period. The rest takes care of itself. Of course, I am
I’ve written a few articles over the past year which have chronicled my foray into the dark art of marketing. This is an area where I have no prior experience. On top of that, I have always avoided it outright since my gut feeling has been that there would be nothing about it that I
In a recent Power Breakfast breakout room, someone brought up a discussion of CRM. While one attendee was 100% in the CRM corner, another was quite convinced that the inTHETRIBE interface provided everything that a CRM could or would do and inTHETRIBE did it better. Despite being a Solution Partner for Nimble CRM, I chose
There’s a lot B2B salespeople can learn from the world of real estate. Market fluctuations, technological disruptors and cutthroat competition — Realtors have seen it all. And the best of the best never flinch. But like any other industry, closing the deal gets more complex as the ticket price increases. Agents who are actively selling
