I spent a large part of my career in the electric signage industry as a rep, a manager, and as an owner. Presently, I provide sales training for this industry and I represent Nimble CRM which I have configured specifically for sign companies. Nimble now offers the ability to connect directly to your ChatGPT or
Specialized Sales Training for Electric and Commercial Sign Salespeople Selling custom signs is not like selling software, insurance, or office supplies. Electric and commercial sign sales involve long sales cycles, multiple decision-makers, permitting, engineering coordination, installation logistics, and real financial investment from the buyer. If you want predictable revenue and a structured sales process for
Nimble CRM for the Signage Industry Several years ago I decided to take a run at promoting Nimble CRM for the signage industry. I joined a regional association and … my efforts failed miserably. Over the last couple of years, I was plenty busy enough so signage fell to the wayside. Now, in 2026, I’m
A Sales Guide for Electric and Commercial Sign Companies Our 90+ page eBook, “Selling Signs – Lessons From the Trenches”, has been created for both signage sales training as well as an accompanying piece to our Nimble CRM for Sign Companies training and implementation offering. It is not a primer on sign types and construction.
CRM for Sign Companies Finally, a CRM system designed around how sign companies actually sell, quote, and follow up Sign companies don’t sell like other companies. They are required to: conduct site visits, understand sign ordinances, produce original designs, deal with revisions, create estimates, and secure permitting. Both before and after the sale, they are
Marketing Nimble CRM for Signage Companies Case Study
What follows is Part I of a two-part series. I’m chasing after signage companies where I am offering my Nimble CRM training and implementation services along with signage-specific sales training. I spent 15+ years in the custom electric signage industry as a sales rep, manager, and owner. Part II will focus on my results. While
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