Electric Sign Sales Case Study – Hiring, Training, & CRM
In October of 2021 I was contacted by an electric sign company where I had previously served as a partner during the 1990’s. They had lost one salesperson to COVID and another was returning home to the east coast. They also had lost their sales manager to another health issue. They needed help with replacing


Sales Process Example – Electric Signs
It’s a well repeated phrase in selling … “If you consistently follow the sales process, you will sell more stuff!” This is dependent on whether or not your process is sound. Bad sales process = bad results. The other nice thing about having a written process is for when you bring a new person on
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