I have always viewed CRM as being a sales-centric application. On the other hand, I see lead generation as a marketing function. Two different animals with two different sets of responsibilities. However, modern CRM’s, including Nimble which I represent, now address many of the needed functionalities for both sales, marketing, and support. How many salespeople
Most CRM implementations focus heavily on the software. Companies spend time evaluating features, configuring fields, building workflows, importing data, and creating reports. All of those things are important, but they are only part of the equation. The reality is that CRM success has always been more about people than technology. Over the years, I have
Over the years, I’ve worked with a wide variety of companies implementing CRM systems. Some succeeded. Some struggled. Some failed completely. When a CRM implementation doesn’t produce the expected results, the blame usually falls on … The system was too complicated. The training wasn’t good enough. The users resisted change. The vendor overpromised. While those
I could also add … “What the hell have you been smokin’?!” If you have been in sales for as long as I have, you have likely come to the conclusion that not all pipelines are created equal. While a few may be accurate, it seems that the vast majority are based on … wishful
When we think of Nimble CRM, most people tend to view it as a sales-related application. Being a salesperson myself, Nimble is perfectly designed for my profession, but what if you are not in sales? I prefer to think of what Nimble can do vs. whether or not your business is focused on selling a
I just started working with a new Nimble CRM client and one of his key goals is to “not have things fall through the cracks.” Awesome! This is, and should be, CRM 101 at its best! When I first got started in B2B sales in 1977 we used a tickler file. Basically, this was a
