Social networks are very much like communities. Once you move in you can choose to either get out and meet your new neighbors or you can decide to be the “odd family” that never ventures past their front door. In the world of social media, there are tons of neighborhoods to choose from and you
Today let’s discuss the business of social. Social media has caffeinated both our customers and our businesses. Everybody is wide awake, communicating at all hours, and operating at a frenetic pace. This increased activity presents opportunities for smart businesses and challenges (perhaps overwhelming challenges) for less focused entities.. The two key questions that were
Becoming a social business is more than engaging with your customers via social networking platforms. It also includes engaging socially with those who are internal to your own organization. Certainly, there are many definitions of a social business. Mine happens to be … “A social business integrates social media tools and strategies, internally and externally,
Last week we discussed the importance of proper planning and of setting goals prior to jumping into social media for B2B sales. Today let’s talk about your critical first steps. Call it setting up house. Although we are going to concentrate on LinkedIn, the basics of what we discuss and advice will apply to all of the social
4 Great Apps for Really Getting to Know Your Customers
In business, as in life, the better you are at getting to know your customers. the more rewarding that relationship will be for both parties. This has always been a critical element in sales. Myself and my prospective customer may have much in common but, short of living together, what are the real chances of
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