Archive for 'Articles'

Creating Social Debt – Lessons From “The Godfather”

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Creating Social Debt – Lessons From “The Godfather”

In “The Godfather”, after his daughter was severely beaten by her boyfriend and his friend and the criminals are given a suspended sentence … her father, Bonasera (a mortician), seeks the help of Don Corleone …

Bonasera: I ask for justice (he wishes them dead).

Don Corleone: That is not justice. Your daughter is still alive.

Bonasera: Let them suffer then, as she suffers. How much shall ...

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How I Work It – Social Selling with Timothy Hughes

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How I Work It – Social Selling with Timothy Hughes

With a grateful nod to Heinz Marketing, Lifehacker, Inc. Magazine and others who regularly publish “This is How I Work” articles, which I love to read …. welcome to “How I Work It – Social Selling”.

I try to watch and emulate others and you probably do the same. There is a lot of confusion, particularly with B2B, regarding how to implement social selling. Our hope is that these folks ...

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Using LinkedIn Groups for Social Selling

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Using LinkedIn Groups for Social Selling

LinkedIn Groups can be extremely valuable tools for social selling but, I find them to be somewhat of an anomaly based on the relatively small percentage of group members (I’m guessing single digits, on average in any given group) who are actually active on this platform. Active means contributing, not merely belonging.

Certainly, for all of the great features that LinkedIn provides … they have never hesitated to remove functions that they do not feel are getting ...

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2017 Social Selling App and Article Roundup #1

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2017 Social Selling App and Article Roundup #1

Every week it seems that I either run across, or I am introduced to, some really great new apps and articles that pertain to social selling. Then there are those apps that I have used for an extensive period of time and they are worthy of a shout out!

While I can’t do extensive research or a full review on each, hopefully you may find some gems for your own use that have been ...

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KiteDesk – All In One Lead Generation, Routing, and Management

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KiteDesk – All In One Lead Generation, Routing, and Management

June 4, 2017 – I was informed last week that KiteDesk has closed its doors. This is a tremendous shame as they were a bunch of really great people who were attempting to create an excellent product. That all being said, I’m leaving this post up as a how-to for future developers in this niche.

This is not the first time that I have written about KiteDesk. Recently they sent me an info pack highlighting their latest enhancements and ...

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How I Work It – Social Selling with Tom Laine

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How I Work It – Social Selling with Tom Laine

With a grateful nod to Heinz Marketing, Lifehacker, Inc. Magazine and others who regularly publish “This is How I Work” articles, which I love to read …. welcome to “How I Work It – Social Selling”.

I try to watch and emulate others and you probably do the same. There is a lot of confusion, particularly with B2B, regarding how to implement social selling. Our hope is that these ...

Continue Reading →
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