Archive for 'Articles'

Nimble Social CRM – Relationship Records

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Nimble Social CRM – Relationship Records

Nimble SCRM will be introduced to the world in the coming months, perhaps as early as next month. Nimble will provide the “3 C’s” that you have come to expect from any traditional CRM: Contacts, Calendar, and Communications. However, where Nimble exceeds is in it’s ability to turn your contact records into relationship records. Relationship records!? What the heck are those?

The simple fact is, and this has been supercharged by the advent of social media, the shift in ...

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Is Social CRM Strictly For Business?

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Is Social CRM Strictly For Business?

Or is it for anybody who wants to create, establish, and build stronger relationships, personal or otherwise?  I have read a number of articles lately which suggest that FaceBook, LinkedIn, and even Twitter might be the next CRM if they are not already. HootSuite recently began touting itself as a CRM.

Me, I think that Social ...

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5 Great Sources For Business News & Conversation

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5 Great Sources For Business News & Conversation

I confess to being a bit of a news junkie. This can be challenging at times particularly when it comes to zeroing in, and focusing on, specific topics. Fortunately, I have found several tools that all provide me with great news sources and some even create a vehicle that promotes conversation with like-minded people. Here are my current top 5 applications. Like all things in my life, my favor is subject to change. So, and in no particular order ….

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Social CRM Does Not Need To Be That Complicated

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Social CRM Does Not Need To Be That Complicated

How about we make it K.I.S.S. …  Keep It Simple Salesperson. This becomes extremely important because salespeople will be frontline CRM users and these same salespeople almost universally hate the thought of being saddled with a CRM. Why do we know this to be true? Simply stated, a large majority of good salespeople share three applicable traits:

  • Data entry means less time selling and salespeople hate data entry. It’s tedious.
  • Maintaining a good CRM requires a great deal of time and effort. ...
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Social Media – Is It More Fun To Watch Or To Play?

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Social Media – Is It More Fun To Watch Or To Play?

When it comes to sports, with the exception of College Football and the NBA finals, I would much rather be an active participant than to just sit back and watch others play. I’m the same way with selling. Somehow, watching others make sales instead of me has never been my favorite pastime. In the world of Social Media, the same two preferences exist. You are either somebody who sits back and watches what others are doing or you are a ...

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If My Contacts Aren’t Using Social Media, Why Should I?

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If My Contacts Aren’t Using Social Media, Why Should I?

When I initially decided to consider whether or not to get  involved with Social Media, this was one of the very first questions I asked myself.  It was like selling fax machines when they first became commercially available. All I heard was …. “This is pretty cool but, nobody I know has one so who am I going to fax to?”. A valid question. Social Media was like that. What good is it for me to be on it if ...

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