Social selling is a no-brainer for most businesses, eCommerce or otherwise, but creating a scalable social selling machine is no mean feat. How do you keep tabs on all relevant sales conversations? How do you balance engagement and community management with sales? What happens when customer support requests start to flood your feed(s)? Fear not
Key Account Management is a very complex and comprehensive process that generally addresses what happens after the sale. What we want to explore today is how we can leverage social selling in order to assist us in achieving our goal of breaking into major accounts. Nothing happens until somebody sells something. It is also important
For those of us who have been around for a while (some of us longer than others), the mere thought of upending our proven routines can be … unsettling. Speaking for myself, I abhor change. I thrive in a system of perfect order, rules, and predictability. Hence, when approached with the prospect of social media, my
There seems to be the feeling (excuses) in some circles that the reasons for not starting to implement a personal social selling program are somehow tied to … Nobody else that I know is doing it My company has not given me the o.k. My boss is not leading the way Now, I normally approach
Has Social Selling Jumped the Shark?
It is no big news that most social platforms are a mess and, by default, the same holds true for social selling initiatives. Social selling was a shiny new toy and, like a lot of new things, you just can’t use it enough even if you can’t figure out how to use it right. If
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