The nice folks over at Salesforce Canada reached out to me recently with a really great article on building strong B2B relationships and asked if I might wish to feature it, and the graphic below, on this site. Being Canadian, how could I refuse! Read the full article by following this link. While the post focuses on general customer service and marketing, if you are in sales and you do not think that customer service is your top priority, you are losing sales!
Not only is the cost of acquiring a new customer significantly higher than it is to maintain an existing one, you need and want to increase your sales to your current client base. You have made the necessary investment to bring this customer to your business and it would be a damn shame to squander that time, energy, and dollars by encouraging them to do business with your competitors![Tweet “Build stronger B2B relationships with your existing customers by following these tips!”]
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Via Salesforce