7 Ways for Sales Reps to Promote & Inform Clients

One of the most wonderful and effective ways ins social sales that you can engage with your clients via social media is by helping them to build their own businesses. Your efforts in this regard will trump free donuts any day of the week! We can do this by promoting their business to others within our networks and we can also accomplish this task by helping to keep them informed about news that can affect their businesses. Both of these methods involve stepping outside of the conventional box. As such, few if any of your competitors will be taking this approach to selling. While the cream floats to the top, the coffee grounds always settle at the bottom of the cup. You get to be the cream.

You can deploy these suggestions for your great repeat customers (we want to keep them that way and even increase that activity), customers who potentially could become great repeat clients, or your top targeted accounts. I would suggest that you may wish to do it for all three. Let’s take a closer look at some free tools we can use to help us to facilitate these processes …

Post from their web pages – Easiest way to promote your customer and help them to build their business. Be sure to add a personal comment!

Like, comment etc. on their articles and pages – Helps with their SEO and Facebook likes and Google Plus 1’s will also appear in your news feeds.

Auto-Feed their blog – There’s a lot of discussion regarding the merits (or lack thereof) of using tools to auto-feed posts to networks. Doing so does not allow you to add personalized comments that are specific to that particular article (some will allow you to add a short prefix and/or suffix to the post) but, I tend to be pragmatic. Used in moderation and appropriately, why not? Is it better to miss the opportunity altogether or to deploy a little technology to make me more effective? I choose the latter and you can use free tools like TwitterFeed, dlvr.it, or HootSuite to help you with this task. Read on at Maximize Social Business!

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Craig M. Jamieson

Managing Member at Adaptive Business Services

Craig M. Jamieson is a lifelong B2B salesperson, manager, owner, and a networking enthusiast. Adaptive Business Services provides solutions related to the sales professional. We are a Nimble CRM Solution Partner. Craig also conducts training and workshops primarily in social selling and communication skills. Craig is also the author of "The Small Business' Guide to Social CRM", now available on Amazon!