Are Simultaneous Posting Services Killing Individual Sites?

This has been bothering me for some time now and, since this is a rant, I’ll make it short. Updating your social networks has never been easier. With tools like HootSuite and TweetDeck, you can create one single update and post that thought simultaneously to Twitter, FaceBook, LinkedIn, your FaceBook Page, and more. You can use hash tags with Twitter and send that Tweet straight to FaceBook or LinkedIn. Everything you post on LinkedIn can be automatically sent to Twitter. The question is …… is what is appropriate for Twitter (or FaceBook) always appropriate for LinkedIn and vice versa? I don’t think so.

For me it is most apparent when I go to LinkedIn only to find out what Fred had for breakfast. Honestly, it makes me sick to my stomach. Of all places, LinkedIn should be the purest. It’s business people! Hell, I don’t even need to go there if I have already read about it on your Twitter page. All the sites are starting to look the same to me and I don’t like that one bit.

So … why do people do this? It’s easy and they are lazy. Sure, it’s multitasking but, it is still … lazy. I’m just as guilty as the next. Even worse, the sites themselves seem to encourage this. LinkedIn wants to be more like Twitter and FaceBook and round and round we go. Next time, when you are going to send out that update, please remember that your client typically allows you to select individual services. There is no need to hit “select all”.

Thanks for visiting!

Craig

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Craig M. Jamieson

Managing Member at Adaptive Business Services

Craig M. Jamieson is a lifelong B2B salesperson, manager, owner, and a networking enthusiast. Adaptive Business Services provides solutions related to the sales professional. We are a Nimble CRM Solution Partner. Craig also conducts training and workshops primarily in social selling and communication skills. Craig is also the author of "The Small Business' Guide to Social CRM", now available on Amazon!