A.I. vs. Authenticity
I think that I was probably raised on the importance of being authentic. Being “authentic” is kind of interchangeable with being “honest”. Yes? When social media arrived, one of the first things that I was told was that you needed to be perceived as being both transparent and authentic. As a salesperson, I have read
The 5 R’s – Sales & CRM 101
It seems as if I am always touting how simple CRM, and by extension selling, really is. The entire secret to sales is creating, maintaining, and building client relationships. You do this by consistently exceeding expectations and by demonstrating R.U.M. characteristics. You are perceived as being remarkable, unique, and memorable. These 5 R’s will allow
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