What I am is a sales guy. What I am not is a “big data” guy. I’m a small business and I measure my success by the balance in my checkbook. Hell, I don’t even balance my checkbook. My focus is on making sales. Period. The rest takes care of itself. Of course, I am
I was watching the Boise State – San Diego State football game the day after Thanksgiving and one of the announcers stressed that “you have to make your own luck.” San Diego did. Boise did not. Of course, this reminded me of one of my favorite all-time sayings … “The harder I work, the luckier
Be different. That’s it. Nothing more. All five steps come down to this. We can go round and round discussing all of the elements in the sales process and the importance of each. That would take some time. A lot of time. Instead, let’s talk about being different and, if you are perceived by your
My background happens to be in the electric sign industry and I will be introducing a series of posts on this site that relate directly to that market. However, the principles discussed will be applicable to any business! Ask them how they wish to communicate – Email, phone, text, social? I chased one guy for
Stealth Selling
If I had a better way to describe it, I would. But, I don’t. It’s actually even more complicated to explain than it is to label. Yet, it’s also very simple … don’t sell. Sounds crazy, but it works. Throw every sales technique that you have ever learned right out the window. We’re about to
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