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Blog

Home / Blog

My Social Strategy Year In Review

Dec 27, 2013Craig M. Jamieson2 CommentsArticles, MarketingSocial media, social strategy

Sometimes I feel like I’ve spent the last several years living in a yellow submarine. I surface, identify targets, dive, fire off a few torpedoes, hope that I hit something, dodge depth charges, and then repeat the whole process again. Occasionally you have to dive so deep that you lose track of where you are,

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Trigger Events and Prospecting | Opposites Do Attract

Dec 20, 2013Craig M. Jamieson2 CommentsArticles, SellingGoogle, Sales, social sales, trigger events

Traditional B2B sales has always been brutal in nature. Knock on doors. Smile and dial. Rejection followed by more rejection. Now social media comes waltzing into the picture, like the new pretty face at the soda shop, and the focus of the discussion moves to her. It’s the siren’s song. “Buy me a milkshake and

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I Guess Anyone Can Write A Book, Even Me

Dec 9, 2013Craig M. JamiesonArticles, WritingPublishing, writing

Well, I’m going to let the cat out of the bag. I’m writing a book. A real book. Now, I have a lot of friends who have written books and, the way we guys are, I’ve been quick to flip them crap … “Anyone can write a book”. Now that I’m becoming living proof of

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The Role of Media in Social Sales

Dec 2, 2013Craig M. Jamieson1 CommentArticles, Social Sellingimages, media, social sales

People love pictures and they also love stories. As every picture tells a story, images have proven to be highly effective tools particularly in the world of social media. This is no different for social sales. Not only do images draw attention to whatever subject matter that they might be attached to, many times they

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8 Steps To Removing Your Blinders – Social Sales

Nov 25, 2013Craig M. JamiesonArticles, Social Sellingsocial sales

I have no idea if this show is even on the air anymore in any kind of format but, if it isn’t, for those of you who are old enough to remember … doesn’t “Let’s Make A Deal” remind you a lot about selling and I am not talking about the game show title? Social Sales can change

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This Salesperson’s Perspective On Social Sales ROI

Nov 18, 2013Craig M. JamiesonArticles, Social SellingROI, social sales

Perhaps like you, I have read a ton of articles pertaining to the somewhat elusive topic of the effectiveness of social sales. As business people, we are driven by the need to secure a return on our investments (ROI). As salespeople, our requirements are no different. In fact, for those of us who are paid

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