I’m a huge fan of LinkedIn but lately some of their moves are leaving me scratching my head. While I’m likely to piss off a few people here, pleasing people has never been one of my top priorities. Sometimes one of the nicest things that you can do for somebody is to be honest with
When I first began my research into this new thing called social media (social sales), I heard the same phrases over and over: “Social media is a huge time suck!” “Social media is like a black hole. Once you get sucked in, you’ll never get out!” Well now, that’s a problem. As a salesperson, I
I speak with a lot of B2B salespeople every week who are either not using LinkedIn for social sales or who are not getting the results that they had expected with this platform. Then there are those who, with their 500+ connections, feel that they are doing just fine. “After all, I have a whole
Today let’s discuss the business of social. Social media has caffeinated both our customers and our businesses. Everybody is wide awake, communicating at all hours, and operating at a frenetic pace. This increased activity presents opportunities for smart businesses and challenges (perhaps overwhelming challenges) for less focused entities.. The two key questions that were
You’ve spent the last two years diligently working your social networks and, in return for your efforts, what do you have to show for it? Nada. Butkus. No sales and not even a sales suspect let alone a qualified prospect. The same result might hold true for your in-person business-development activities. Bad luck? First off,
How To Gain Social Insights From Your Most Valuable Asset – Your Customers!
Unless your customer is a chicken, and you are a “certified chicken hypnotist”, perhaps this type of focus group would not be your first choice for gaining valuable insights from your customer base. Besides, there are many more avenues and tools that are sitting right there at your fingertips which are much more accessible, more
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