Today let’s discuss the business of social. Social media has caffeinated both our customers and our businesses. Everybody is wide awake, communicating at all hours, and operating at a frenetic pace. This increased activity presents opportunities for smart businesses and challenges (perhaps overwhelming challenges) for less focused entities.. The two key questions that were
Becoming a social business is more than engaging with your customers via social networking platforms. It also includes engaging socially with those who are internal to your own organization. Certainly, there are many definitions of a social business. Mine happens to be … “A social business integrates social media tools and strategies, internally and externally,
Five years ago when I first investigated “social”, my choice of monikers for this phenomenon was limited to either “social media” or “web 2.0”. Neither made any sense to me. They still don’t. My biggest quandary was just how would I be able to adapt these terms within any application which would be business-centric? I
Is it just me or has the overall service experience gone from bad to worse? It is so absolutely rare that I am exposed to service excellence that, when I am, I damn near do back flips of joy! Do I remember these people? You bet! Would I buy from them again? Absolutely! Why then
