This article is a part of our Sales 101 series. When I first got started in B2B selling, I was formally trained on how to use a variety of sales closes … “either or”, “Ben Franklin”, “Columbo”, and many more. Through the years I picked up quite a few more including the “Japanese Origami Folding
You can talk about advanced selling techniques and tools all you want, but until you have a solid grasp of selling fundamentals … these exercises are meaningless. Even worse, I believe them to be hazardous. I know what SEO is. The extent of my knowledge of this practice is fairly limited. I know what the
Dave Brock is one smart guy. You should follow him and read his articles. His book, “Sales Manager Survival Guide”, is the best I have read on that subject matter. I’m a fairly voracious reader but I can’t read books. I read every word of his. His discussion of ratios is of particular interest to
First off, let’s get this out of the way. Everybody has a budget! Now then … They may not know how much your service will actually cost – Educate them! Most, if not all, buyers today will self-educate with Google. I am certainly no exception. In many cases, this means that I know about as
Seems like, for a lot of folks, there is never enough time to do it right, but there is always enough time to do it over. However, in selling situations, there is rarely enough time to do either. You simply don’t get the chance. It’s over, the fat lady sings, and you have squandered your
Sales Recruiting – Build a Sales Farm System
Sales has a talent problem. There is a shortage of skilled entry-level sales professionals across the country. Yet, every year, companies spend exorbitant amounts on recruiting, hiring, and training, while still struggling with high turnover rates. To remedy this issue, we need to rethink and better coordinate our recruiting practices and the distribution of entry-level
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