In my last article I outlined some of the questions that I/we should be able to answer prior to diving into the selling system that I am calling Focused Social Selling. There were a number of areas that we will need to address and my goal is to explore each of these over the course
When you come right down to it, there are only two simple, but critical, tasks in selling and those are to find and then to convert and your habits must support these activities. There is nothing beyond that we really need to focus on. Everything that we do supports these two efforts in one way or another. Simple. We can
One-click social shares (reaching out and tapping or touching someone on a social network), under the guise of engagement, appears to be a prevalent practice. This includes practices like: Liking a comment or an update +1ing a post Sharing Retweeting Favoriting Endorsing on LinkedIn One-click connection requests Heck, we even have “no-click” engagement tools for totally automated
At the start of this year I wrote an article about my goals for 2015 where I discussed increased revenues, improved SEO, and the elevated use of media. I never said that those were my only goals. My other major objective was to create improved focus on engagements and relationships. I have been thinking about
This is a tale of productivity. Your productivity. And, before we even get started, never confuse activity with productivity. The Three Stooges were a flurry of activity. The key to being a productive Social Business today combines your mindset with old-school and new-school tools and techniques. Ultimately, it is about making the best possible use
Understanding The Social Sales Problem
There is a problem with social sales. Actually, there are a lot of problems. Some are based on misconceptions and flawed expectations of what social sales will and will not do and I have contributed to this confusion as have many others. In our zeal to embrace and share the good news about these fabulous
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