One-click social shares (reaching out and tapping or touching someone on a social network), under the guise of engagement, appears to be a prevalent practice. This includes practices like: Liking a comment or an update +1ing a post Sharing Retweeting Favoriting Endorsing on LinkedIn One-click connection requests Heck, we even have “no-click” engagement tools for totally automated
At the start of this year I wrote an article about my goals for 2015 where I discussed increased revenues, improved SEO, and the elevated use of media. I never said that those were my only goals. My other major objective was to create improved focus on engagements and relationships. I have been thinking about
This is a tale of productivity. Your productivity. And, before we even get started, never confuse activity with productivity. The Three Stooges were a flurry of activity. The key to being a productive Social Business today combines your mindset with old-school and new-school tools and techniques. Ultimately, it is about making the best possible use
I think that the first question that we need to ask is … “Do you think that invitations to connect on LinkedIn should be personalized?” Many people, including me, feel that this is an absolute necessity. If I want to connect with you on LinkedIn, and particularly if you may not know me well or even
Understanding The Social Sales Problem
There is a problem with social sales. Actually, there are a lot of problems. Some are based on misconceptions and flawed expectations of what social sales will and will not do and I have contributed to this confusion as have many others. In our zeal to embrace and share the good news about these fabulous
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