I speak with a lot of B2B salespeople every week who are either not using LinkedIn for social sales or who are not getting the results that they had expected with this platform. Then there are those who, with their 500+ connections, feel that they are doing just fine. “After all, I have a whole
You’ve spent the last two years diligently working your social networks and, in return for your efforts, what do you have to show for it? Nada. Butkus. No sales and not even a sales suspect let alone a qualified prospect. The same result might hold true for your in-person business-development activities. Bad luck? First off,
Our last two articles have discussed the two most important disciplines in social sales as being prospecting and relationship-building. Drilling down a little deeper, there are important steps involved in each and we call these steps F.A.C.E.S. and today we will focus on the most popular social business platform, LinkedIn. Before we get started, what
In Part I of “Social Sales Simplified” we discussed how, if you could master just two selling disciplines, and then if you leveraged those with social tools, you would be able to substantially increase your sales and your revenues. The first discipline was prospecting. Today we will talk about relationship-building. All good things, including sales,
Salespeople, and this definitely includes me, are not all that complicated. At the end of the day, we pretty much all want the same thing. We want to …. make more money! Our effectiveness in attaining this goal is directly measured by our ability to make more sales. Social Sales makes this simple and simple
How To Gain Social Insights From Your Most Valuable Asset – Your Customers!
Unless your customer is a chicken, and you are a “certified chicken hypnotist”, perhaps this type of focus group would not be your first choice for gaining valuable insights from your customer base. Besides, there are many more avenues and tools that are sitting right there at your fingertips which are much more accessible, more
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