Forming and Maintaining Client Relationships in 2020

In the midst of the pandemic, forming and maintaining B2B relationships requires keeping in mind the digital aspects of networking. Before pursuing a successful client relationship, you should keep in mind what value you can provide to the organization you’re targeting. Identifying what sets your business apart and how you can create mutual success can help you build positive and lasting relationships. Going out of your way to nurture the seeds of these relationships can help you stay in close contact and become a trusted resource. While face-to-face meetings may be more limited this year, you can take steps to overcome this obstacle.

Keep your communication channels open

When you’re dealing with difficult clients, constant communication between both parties can help clear up any misgivings and showcase your company in the best light. An article on Business2Community explores how analyzing the ways in which your client reaches out to you can give you insights into what they’re after. For instance, e-mails usually set a more formal tone, whereas video calls may point towards a desire to build a more human connection. Establishing communication patterns and maintaining these will help you establish a constant cadence and build further trust.

Cultivate online relationships

These days, companies should consider content creation and always-on marketing to position themselves more efficiently in the digital landscape. This involves focusing more deeply on digital marketing, reducing the need for person-to-person contact. Ayima describes how modern solutions such as search engine optimization and content marketing can build a positive brand reputation and promote strong relationships with clients from around the world. Deriving insights from data like specific page views and e-mail clicks can help you more effectively target companies who are interested in what you have to offer.

Be direct and cut to the chase

In today’s hyper-competitive atmosphere, the key to long-term success is to differentiate yourself from the rest of the competition. A tip from Entrepreneur is to make use of the unique elements of your brand that no one else offers. In addition, presenting your company in the best light involves being direct and making your initial pitch as concise as possible. Long speeches and sales fluff are a thing of the past. Nowadays, it’s all about problem solving and how your product or service can lead to higher profits. Instead of a phone call, a short video pitch can be a higher-impact alternative.

Do your research and keep up the engagement

Just like any relationship, there’s no point in forming a connection if it isn’t what you need or what you’re looking for. In a previous article, Craig M. Jamieson mentioned how creating an ideal client profile will help you decide whether a relationship is worth pursuing in the first place. Filtering your news feeds and engaging with potential clients on social media platforms can help you get your foot in the door so that you can present them with an opportunity to collaborate. These days, cold calling isn’t the best use of your time. Instead, doing detailed research will help you build a compelling and targeted pitch.

Stay proactive and make it personal

Nowadays, the human element is more essential than ever to ensure your success. When it comes to improving the customer experience, an article from Forbes suggests sending an automated handwritten note in the mail through your CRM. Sending them out to new clients and thanking them for their partnership will help cement your business relationship. Furthermore, keeping an eye on potential pain points before they even occur can please even the most demanding clients. Pinpointing future issues and complaints before they occur will show your clients that you’re always on top of things.

When it comes down to it, building and maintaining healthy client relationships is something that every business can struggle with from time to time. It requires constant effort and diligence to close new sales and expand your reach. Staying updated with the newest digital innovations without losing touch of the human element will help you on your path to success. For more articles on how to adjust your B2B strategy, check out our homepage at Adaptive Business.

Article written by I. Wolfe

Exclusively for adaptive-business.com

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I. Wolfe

Freelance Blogger at Techiedoodlers

I. Wolfe is works in a corporate world with a degree in psychology and a passion for helping others overcome challenges in the world of business and networking. When not working, she enjoys yoga and long walks with her dog, Rufus. She can be reached at wolfe.i06@yahoo.com.