How To Build Referrals With Social Sales

Who wants referrals? You do, that’s who. Everybody loves referrals and what’s not to love about them! Somebody knows somebody else who can potentially use your product or service and they have advised that person that you are numero uno. While this could be a topic for another article, you would also like to be able to identify those who will most likely provide these referrals. Still, referrals can be cultivated from virtually anybody if you try!

If you really want to get those great referrals, the first skill that you must learn to master is how to earn them. Earning can best be accomplished via the consistent application of three general methods.[Tweet “Who wants referrals? You do!”]

Make yourself referral worthy!

Method #1 – Be Awesome!

You have to realize this simple fact. When somebody refers you to one of their good clients or friends, it is their neck that is being potentially placed on the chopping block. If the referral works out great for both parties, they are the heroes and being seen as such in the eyes of their client is one of the actions that will elevate them, from “vendor” to “trusted advisor”. However, if the person that they refer turns out to be a loser, they will be the bigger one. Their status with their client has now been reduced from “vendor” to that of “vendor with a poor judge of character”. Ouch!

I’m a funny guy. I keep a mental scorecard on everybody I meet in business as a part of my process for determining whether or not that person is “referral worthy”. The basis for this is my belief that, as I interact with you personally, I can expect you to exhibit these same behaviors with anybody that I might introduce you to. Why would I think otherwise? So, I am looking for people who:

Are consistently professional
Always honest
Show that they are responsive
Display promptness
Treat our business dealings with respect

Read on at Maximize Social Business …

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Craig M. Jamieson

Managing Member at Adaptive Business Services

Craig M. Jamieson is a lifelong B2B salesperson, manager, owner, and a networking enthusiast. Adaptive Business Services provides solutions related to the sales professional. We are a Nimble CRM Solution Partner. Craig also conducts training and workshops primarily in social selling and communication skills. Craig is also the author of "The Small Business' Guide to Social CRM", now available on Amazon!