How Would Your Customers Rate Their Buying Experience?

Articles, Selling

Or, are you too afraid to ask? That’s a bit of a loaded question. A lot of salespeople I know are either too afraid to ask their customers how they are doing, are too afraid of the answer, or see little to no benefit in doing so. Sad on all three counts. Perception is everything and, sorry, your perception of yourself does not count. So, how would your customers rate you in the following categories (in no particular order)?

  • Did they feel at ease with you overall?
  • Your product knowledge?
  • Your attention to detail?
  • Were you timely and responsive to their communications?
  • Did you follow-up and follow-through?
  • Your listening skills?
  • Was the experience fun?
  • Were you a man or a woman of your word?
  • Were you concerned with their needs or yours?
  • Did you ask good questions?
  • Did you give them reasons to invest in your product or service, your company, and yourself?
  • How did you handle their questions or concerns? Did you even understand them?
  • Would they buy from you again?
  • Would they refer you to others?
  • Did you display a sense of urgency in responding to their needs?
  • Were you prompt in all ways and at all times?
  • Did you match your product or service to their needs and budget?
  • How did you deal with rejection?
  • Was your callback schedule appropriate?
  • Would they rate you as a true professional?
  • Did you disappear after the sale or stick with them?
  • Did you follow-up to ensure their satisfaction?
  • Was your service what was expected, less than expected, or “above and beyond”?
  • Did they feel that they were a part of your team?
  • Did you show them ways to increase their revenues?
  • Were you able to solve any problems in a timely manner and to their satisfaction?
  • If you did not know the answer to a question, did you fake it or admit it and then let your customer know that you would find out and get back with them in a timely manner?
  • If something went wrong with fulfilling your customer’s order, did you wait for them to notice and call you or did you proactively call them and alert them to the situation?
  • When you screw up, do you admit it and follow-up to correct it or do you try to shift the blame to others?

Craig M. Jamieson has been active in B2B selling since 1977. This post is representative of just some of the materials included in his sales training workshops. All sessions are designed to be fun, energetic, and most of all … real. Examples like these don’t come from books. They come from real life experiences

If you were able to honestly answer positively to all of these questions, you are likely one helluva salesperson! 🙂 If not, these are some good areas to be working on and constantly evaluating. The best way to do that is pretty simple. Ask your customer! They will be shocked. You will be amazed by their answers. New business opportunities will be uncovered. Lost sales may be rescued. Testimonials may be secured. You must always remember this … your perception of yourself means little. Other’s perceptions of you mean a lot.

Thanks for visiting and please feel free to add to this list!

Craig

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Craig M. Jamieson

Craig M. Jamieson

Managing Member at Adaptive Business Services
Craig M. Jamieson is a lifelong B2B salesperson, manager, owner, and a networking enthusiast. Adaptive Business Services provides solutions related to the sales professional. We are a Nimble CRM Solution Partner. Craig also conducts training and workshops primarily in social selling and communication skills. Craig is also the author of "The Small Business' Guide to Social CRM", now available on Amazon!
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