Leveraging Your CRM to Stand Out In a Crowd - Adaptive Business Services

It’s a jungle out there and you and your competitors are all battling for your piece of the pie. Me, the only piece that I was ever interested in was the whole pie:) Getting there is easier said or done. Or is it?

Selling has always been, and continues to be, a relationship-focused profession. This includes being able to stand out in a crowd and to stand above the crowd. In order to do so, you must be perceived as being different.

You already know how to do this. In addition to being a seller, you are also a buyer. Think back to key interactions with salespeople and companies that you have had throughout your years as a consumer.

Which have stood out to you in a favorable way. Why? What did they do that was different? What made them stand out? Now flip the script. What about those experiences that were downright painful? How come?

I’ll let you in on a little secret. You’ll remember more bad than good because … that’s the way it is. The bar for you to jump over the large majority of your competitors is so stinkin’ low that it might as well be buried. So … practice the good and avoid the bad. Simple.

The core of your CRM is your contact records. I represent Nimble CRM. My contact records contain a complete history of all interactions with a contact …

Email exchanges (sent and received)
Calendar events
Tasks scheduled and completed
Notes
Stay in touch reminders
Files
Deals in progress or completed
Workflows in progress or completed
Webform data if they completed one
Group messages that they were a part of
Sequence messages that they were, or are, enrolled in

I also have custom fields of information where I document their personal and professional interests as well as our commonalities. Often, I will deploy AI to analyze their LinkedIn profiles and provide me with additional insights.

You want to stand out from the crowd? It’s all in your CRM! Step # 1 is to learn about your contacts and then take the time needed to document your findings. Step # 2 is to leverage this information by reviewing this prior to each new engagement. Step # 3 is to let your CRM help you to stay on track via tasks, processes, and planning.

As a result … you will be perceived as …

Having a photographic memory
Being highly responsive
Never missing a deadline

Displaying R.U.M. characteristics. You are Remarkable, Unique, and Memorable. You stand out from the crowd and in ways that deliver innumerable returns!

Please be sure to check out these top 100 sales blogs on Feedspot. I am honored to be one of them!

Are you thinking about a CRM? If you would like to explore whether or not Nimble CRM might be right for you, please book a free 30-minute Zoom consultation with me by going to my calendar. To learn more about our Nimble training and implementation services, please visit our Nimble CRM training services page.

In addition to Nimble CRM, I also offer sales training and training on LinkedIn as well as getting started with AI (Artificial Intelligence). I can even assist with hiring new salespeople with initial interviews and pre-hire DISC personality assessments.

I would also be happy to connect you to a marketing professional who I know and trust or to an automated yet personalized and human-to-human LinkedIn prospecting system. Please reach out to me at craig@adaptive-business.com for an introduction!

Bio
Twitter
YouTube
Latest Posts

Craig M. Jamieson

Managing Member at Adaptive Business Services

Craig M. Jamieson is a lifelong B2B salesperson, manager, owner, and a networking enthusiast. Adaptive Business Services provides solutions related to the sales professional. We are a Nimble CRM Solution Partner. Craig also conducts training and workshops primarily in social selling and communication skills. Craig is also the author of "The Small Business' Guide to Social CRM", now available on Amazon!