Big news today! In an earlier article I spoke a bit about returning to my roots … selling. I tried marketing, I failed abysmally, and I hated every minute of it. I’m a salesperson to the bone.
My roots also include the industry that I still consider to be the highlight of my almost 45 year B2B sales and management career … signage and, starting today, we are offering specialized sign sales services to this market segment.
I am also pleased to announce our membership in the Northwest Sign Council which is an association of sign companies located in Idaho, Washington, Oregon, Montana, Wyoming, and Alaska. This organization is affiliated with the Western States Sign Council and the International Sign Association. I’ll be back with my peeps! What will we offer to sign companies?
Nimble CRM for Sign Sales
Nimble is an easy to use and very customizable CRM. When I was in the sign industry, I never saw a CRM that had been designed specifically for sign companies. Now, if you are a national firm with an unlimited budget, I’m sure that you could pay someone to customize, say Salesforce, to meet your needs.
But what about small to medium sized firms? Nimble is only $19 per user per month when paid annually and I can modify Nimble to meet your individual needs. I can’t say that we can do everything that might strike your fancy, but I can make it damn near perfect for sign salespeople.
As a part of this, I also offer a complete online course on implementing and using Nimble. This is not just a Nimble How-To, we go extensively into how to leverage Nimble to increase your sales. Packages of this course also offer optional coaching hours that can be used for training and/or customizations.
Sign Sales Training
I spent my life in B2B sales and over 15 years in the electric sign industry. This included selling, managing, and ownership positions. I know this business very well and I want to share what I have learned about sign sales with others. We can approach this in a number of different ways …
- One-on-one training in a virtual or onsite environment
- Virtual sales meetings
- Online workshops
- I am also putting together the final edits on my eBook … “Selling Signs – Lessons From the Trenches”. Stay tuned!
Sign Salesperson Pre-Hire Assessments
Hiring the right salesperson will make you and them money, Hiring the wrong one is expensive. In most cases, and I know this from personal experience, you are throwing away your time, your staff’s time, and your firm’s money. None of this can be recovered.
Instead, and this is only one part of your hiring process, how about we do a little profiling? I know the attributes and characteristics that will differentiate a run-of-the-mill salesperson from a top producer and these assessments will disclose areas of discussion that will never be uncovered in an interview! We can effectively assess and measure …
- Predicted sales behaviors
- Predicted team behaviors
- What are the driving forces behind this individual’s behaviors?
- How do their selling skills match up against top professionals?
Sign Sales Position Benchmarking
Every business is a little different and you are looking for salespeople who match your perfect prototype. With position benchmarking, we can help you to build your desired salesperson profile. Maybe you have some top producing reps who possess all of the characteristics that you would like to see in all of your salespeople. We can help you to do just that!
That’s it for now. Let me just say that I am very excited about this new chapter in my career!
Craig M. Jamieson
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