Should I be on Facebook? Yes. Can Facebook be effective for B2B companies? Yes. Could I be effective on Facebook if I wanted to? Probably but, I don’t really want to.
Chris Voss thinks that “Facebook has jumped the shark” and he is ready to give up. Me, I never even wanted to be on Facebook. I joined it because I felt that I needed to and, I’ve hated just about every Facebook minute that I’ve invested over the last 6 years.
We’ve all heard about the constant issues that folks have with Facebook: privacy (controls and lack thereof), evolving landscape, force-fed features, and changing algorithms and rules that drive marketers nuts (this does not affect me since I’m not smart enough, nor do I have any inclination to, figure any of that out anyway). I can’t really blame any of this on Facebook. It is what it is and, for some people, that’s great! The problem is … it’s just not for me …
- I’m not particularly social – I’m just not willing to hang my laundry out in public regardless of how well I might know you. This isn’t limited to dirty laundry. If I want to share any announcement with you, I would prefer to do it one-on-one. Casual relationships are not one of my particular strengths.
- I enjoy intelligent conversation only – If I had not learned early on how to mute people (and all annoying notifications), I would have left 5 years ago.
- Yes, I’m intensely private – The ways that you are continuing to track and tag people, Facebook, is not only creepy, I also think that it is inappropriately invasive. This is why I am also not on FourSquare.
- I’ve attempted to force Facebook as a business platform but, I find myself unable (it’s not in my social makeup) to augment that with the necessary personal shares which would make it effective for business purposes.
Everything that Facebook is … I am not. Therefore, I am distancing myself and have been doing so in phases over the past 6 months …
- I deleted my Facebook page. I was never very good at begging for likes anyway.
- I have unfriended those that I either don’t really care for, care about, or have never had any real personal engagement. If you don’t see me anymore, sorry. The fact is, nobody that I have unfriended has even brought it up so I guess that they don’t miss me anyway. Perfect!
- I will no longer be sharing business updates. Very few people read those anyway. They were always more interested when I shared that I had gas.
- I removed Facebook links from my website and signature line. Receiving friend requests from people who I have absolutely no knowledge of has always made me queasy.
Presently I am in a state of semi-limbo while I decide how to proceed next. If I decide to dive back in on Facebook on some level it will be to connect with friends and family and we’ll call it good at that. As a business tool, it’s dead to me.
Will this hurt me in the long run? Maybe but, now ask me if I care. Hint … I don’t. In fact, I feel better already.