Social Media for B2B Sales – Establishing and Expanding Your Networks

Articles, Social Selling

Regardless of your choice of social networking sites to utilize for social media for B2B sales, the power of each will lie in your connections and those who are connected to your connections. By expanding our networks, we are effectively able to do the same with our sales territory. In order for any of this to work, we need to first establish our presence and the logical place to begin that process is with our existing contacts.

Each of the major social media websites that could be potentially be used for B2B sales will offer you the opportunity to upload your existing contact lists from the most popular email programs and, in some cases, from other sources. In the absolute worst case scenario, if you have a valuable list that you cannot upload directly to a network, take the time to transfer it to your email list first and you will then be good to go. Besides, what benefit is there in having multiple disparate lists lying all over the place? This is a critical step as …

  • The network will indicate who you know that is already using the service
  • Encourage you to connect on this network with your existing contacts
  • Our next step is to expand our network. Before we begin doing this, we will want to ask ourselves some critical questions as the answers to these will help to dictate our overall strategy …
  • Do I want and need a large number of connections regardless of the quality of those connections?
  • Geographically, does it make sense to limit myself to a specific area?
  • Where are my key contacts and desired connections most likely to be found? Are they on Twitter? How about LinkedIn or Facebook?

We have several tools and techniques available for expanding our network … Read on at Maximize Social Business.

Craig M. Jamieson

Craig M. Jamieson

Managing Member at Adaptive Business Services
Craig M. Jamieson is a lifelong B2B salesperson, manager, owner, and a networking enthusiast. Adaptive Business Services provides solutions related to the sales professional. We are a Nimble CRM Solution Partner. Craig also conducts training and workshops primarily in social selling and communication skills. Craig is also the author of "The Small Business' Guide to Social CRM", now available on Amazon!
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