Social Media For B2B Sales - Ready, Set, Slow

Last week we discussed the importance of proper planning and of setting goals prior to jumping into social media for B2B sales. Today let’s talk about your critical first steps. Call it setting up house. Although we are going to concentrate on LinkedIn, the basics of what we discuss and advice will apply to all of the social networks for B2B sales.

Your choice of which email address to use is important! One of the topics that I don’t see mentioned too often relates to your choice of email addresses. I might have 10 or more. With texting and social media becoming more and more prevalent, some think that email may be dead or dying. Guess again. What is the glue that one way or another holds most of these social networks together? It’s your email address. Not only is it a common method for logging into a service, it is also one of the universal methods that the social networks use to find and to identify you. Part of social media is finding new people. The second part is being found. Because of this, I would strongly suggest that you choose one email address to use for all of your social networking activities. This also makes things easier to remember.

Your profile (particularly on LinkedIn) is your on-line resume and you only get one chance to make a good first impression. I am constantly amazed by some of the LinkedIn profiles I see … no photos, no location, incomplete names, no description, and spotty work histories. My amazement ceases when I remember how my profile first looked and how it looked for some time. If you want people to connect with you, appreciate your expertise, or even just be able to find you … you must complete your profile and do it professionally before you do anything else! Anything! And, if you are looking for a new position, make double-sure that your printed resume matches your LinkedIn profile. Read on at Maximize Social Business

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Craig M. Jamieson

Managing Member at Adaptive Business Services

Craig M. Jamieson is a lifelong B2B salesperson, manager, owner, and a networking enthusiast. Adaptive Business Services provides solutions related to the sales professional. We are a Nimble CRM Solution Partner. Craig also conducts training and workshops primarily in social selling and communication skills. Craig is also the author of "The Small Business' Guide to Social CRM", now available on Amazon!