Social Sales is No Place for One-Click Engagements

One-click social shares (reaching out and tapping or touching someone on a social network), under the guise of engagement, appears to be a prevalent practice. This includes practices like:

Liking a comment or an update

+1ing a post

Sharing

Retweeting

Favoriting

Endorsing on LinkedIn

One-click connection requests

Heck, we even have “no-click” engagement tools for totally automated sharing and content curation.

We like things fast and easy

Whether we like to admit it or not, many of us feel overwhelmed with the need to be active and engaging and, as a result, we engage in what I like to call “mindless tapping and sharing.” [Tweet “There is no place in social sales for one-click engagements!”]

I myself am guilty of this as well. Instant gratification trumps quality. Furthermore, we ourselves want to make it fast and easy for others to share our stuff so we install one-click social share buttons on our articles.

Are one-click engagements nice gestures? Sure. You are making a tap, saying “hi” and, in many cases, you are sharing valuable information to your networks while promoting others. But, are they anything more than that? Do they optimize your social sales effectiveness and are you truly engaging?

I recently tried an experiment by telling LinkedIn to no longer suggest to people that they should endorse me. Of course, this is a one-click action that is heavily promoted by LinkedIn.Since I am no longer requesting for people to endorse me, I have received no endorsements at all. What does that say about the application, the people who have previously endorsed me, or about how others perceive my value as a professional?

Doing a good job takes less time than doing
a crummy one!

Let me put it another way. I’m a salesperson. From a productivity standpoint, If I spent five hours on business development activities would that be time better invested than if I spent 20 hours waxing my car? The answer to this seems pretty obvious. One brings me commissions whereas the other does not. Better yet, one takes only 5 hours whereas the other is consuming 20 and this points to the fact that … Quality actually does take less time than quantity. Read on at Maximize Social Business …

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Craig M. Jamieson

Managing Member at Adaptive Business Services

Craig M. Jamieson is a lifelong B2B salesperson, manager, owner, and a networking enthusiast. Adaptive Business Services provides solutions related to the sales professional. We are a Nimble CRM Solution Partner. Craig also conducts training and workshops primarily in social selling and communication skills. Craig is also the author of "The Small Business' Guide to Social CRM", now available on Amazon!