A Shift In Focus Exposes My Earlier Strategic Errors
And, I really hate it when that happens. Since the day I began working with Social Media, I made the decision to be somewhat of a closed networker. At the time, at least, it made sense. I preferred quality over quantity – I still do. Why would I want to connect with people I have nothing in common with? – True & not so true. Social Networking is about discovering new relationships as much as it is about nurturing existing ones. I wanted to concentrate on making local connections – That’s still true but, this focus is shifting and I’ve done a poor job with that anyway. My B2B networking groups are closed (not open to the public and very discriminating) – This has not changed but, my new services are open and not at all discriminating.
The folly of my previous strategy is exposed …..
- I’m preparing to offer workshops and seminars and they will be open to anyone willing to invest.
- I will be representing Nimble Social CRM and anybody from anywhere in the world will be able to go to my Nimble Partner Site and sign up for the service.
- I am conducting webinars that are open to all.
- I may be offering an eBook shortly.
- I have several more projects in the works and every new thing that I am doing will require ….