A Shift In Focus Exposes My Earlier Strategic Errors

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And, I really hate it when that happens.  Since the day I began working with Social Media, I made the decision to be somewhat of a closed networker. At the time, at least, it made sense. I preferred quality over quantity – I still do. Why would I want to connect with people I have nothing in common with? – True & not so true. Social Networking is about discovering new relationships as much as it is about nurturing existing ones. I wanted to concentrate on making local connections –  That’s still true but, this focus is shifting and I’ve done a poor job with that anyway. My B2B networking groups are closed (not open to the public and very discriminating) – This has not changed but, my new services are open and not at all discriminating.

The folly of my previous strategy is exposed …..

  1. I’m preparing to offer workshops and seminars and they will be open to anyone willing to invest.
  2. I will be representing Nimble Social CRM and anybody from anywhere in the world will be able to go to my Nimble Partner Site and sign up for the service.
  3. I am conducting webinars that are open to all.
  4. I may be offering an eBook shortly.
  5. I have several more projects in the works and every new thing that I am doing will require ….

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5 Great Sources For Business News & Conversation

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I confess to being a bit of a news junkie. This can be challenging at times particularly when it comes to zeroing in, and focusing on, specific topics. Fortunately, I have found several tools that all provide me with great news sources and some even create a vehicle that promotes conversation with like-minded people. Here are my current top 5 applications. Like all things in my life, my favor is subject to change. So, and in no particular order ….

Google Reader/Google Alerts: Google Reader is a great way to keep on the latest articles published by sources that you trust. It is as simple as subscribing to that site and you will then be notified of new posts as they occur. Google Alerts adds provided flexibility by going out to the web, searching for articles that contain certain keywords, and then feeding those articles directly to your reader. This can also be used to monitor what things folks may be saying about you and your brand. Powerful!

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