Social media marketing

Maximizing LinkedIn for Sales and Social Media Marketing [Book Review]

Oct 7, 2011Craig M. JamiesonArticles, Social SellingLinkedIn, Neal Schaffer, Social media marketing

“Maximizing LinkedIn for Sales and Social Media Marketing” is the second LinkedIn related book by author, consultant, and speaker Neal Schaffer and is a follow-up to his first book “Understanding, Leveraging, & Maximizing LinkedIn” Before I share with you my review of the book, a little background may be in order. LinkedIn was the first, and