There are at least four major sources at your disposal where you can focus your b2b sales efforts to increase your revenues. They are … Your existing customers Other people who you already know but that you don’t presently do business with People that others know but who you do not Folks that you presently
Are you ready to become active in social media as part of your B2B sales effort? You need to be aware that, just like any sport, there are rules. If you are preparing to go into battle, and selling is a highly competitive contact sport (maybe even a blood sport), there are always specific rules of engagement. These
Last week we discussed the importance of proper planning and of setting goals prior to jumping into social media for B2B sales. Today let’s talk about your critical first steps. Call it setting up house. Although we are going to concentrate on LinkedIn, the basics of what we discuss and advice will apply to all of the social
Plan?! We don’t need no stinkin’ planning! LOL. Three years ago when I made the decision to jump into the waters of social media, I did just that. I jumped in. I had no goals and no plan to reach those goals. I had been given a loaded gun, my finger had been placed on
My Social Strategy Year In Review
Sometimes I feel like I’ve spent the last several years living in a yellow submarine. I surface, identify targets, dive, fire off a few torpedoes, hope that I hit something, dodge depth charges, and then repeat the whole process again. Occasionally you have to dive so deep that you lose track of where you are,
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