Which Networking Sites Are Best Designed for B2B Sales?

Please note – Over the past year I have been honored to be a monthly contributor at Windmill Networking. This begins a series of article excerpts that were originally published at that site. Please be sure to follow the link at the end of the excerpt to read the rest of the article over at Windmill and, while you are there, please take a look around and connect with the other great authors that you can find there!

Before we can even begin to explore this topic of which social networking sites are most appropriate forB2B sales, we need to first answer the question … “Why should I be active, and invest my time, on any of these social networking sites to begin with?” If your goals include:

Being found by others who are in need of your services
Establishing and sharing your expertise
Expanding your contact base beyond that of your traditional circles
Gaining more business and referrals from existing customers
Building stronger client relationships
Tracking key contact movements
Identifying decision makers and influencers
“Humanizing” your identity
Uncovering new markets and opportunities
Increasing your revenues

Then, you might want to be active in social networking. This is where Social Media becomes Social Businessand hasn’t business always been social in nature? People buy from you first and then from your company.

Let’s talk about the three major networking sites (Twitter, Facebook, and LinkedIn) and we will also touch on a fourth, Google+. Each of these will be discussed in more depth in future articles. Mind you, there are probably as many social networking sites as there are rocks to throw at them but, unless you find one that fulfills a specific need for you personally, you are better off to concentrate your efforts on these four that are the most universally accepted. Wide Adoption = High Activity = Increased Opportunities. Before we begin, there is one very important premise …

We are more than our work. We have interests outside of our careers and we do have a personal life

Read on at Maximize Social Business …

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Craig M. Jamieson

Managing Member at Adaptive Business Services

Craig M. Jamieson is a lifelong B2B salesperson, manager, owner, and a networking enthusiast. Adaptive Business Services provides solutions related to the sales professional. We are a Nimble CRM Solution Partner. Craig also conducts training and workshops primarily in social selling and communication skills. Craig is also the author of "The Small Business' Guide to Social CRM", now available on Amazon!