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2016 Social Selling App and Article Roundup #4

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2016 Social Selling App and Article Roundup #4

Every week it seems that I either run across, or I am introduced to, some really great new apps and articles that pertain to social selling. Then there are those apps that I have used for an extensive period of time and they are worthy of a shout out!

While I can’t do extensive research or a full review on each, hopefully you may find some gems for your own use that have been hidden ...

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Product Marketing and Sales Enablement ROI

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Product Marketing and Sales Enablement ROI

Product marketing is tasked with the strategic function of understanding the market and market needs but, with an emphasis on understanding the buyer of your company’s goods and services. Product marketing is then responsible for developing positioning, messaging, competitive differentiation, and enabling sales and marketing teams to ensure they are aligned and work efficiently to generate and close opportunities.  A huge part of this job comes down to the marketing collateral created. Sales enablement tools allow marketing to share this ...

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Sales Manager Survival Guide: Lessons From Sales’ Front Lines [Book Review]

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Sales Manager Survival Guide: Lessons From Sales’ Front Lines [Book Review]

Sales Manager Survival GuideI’ll let you in on a little secret. While I am a voracious reader and seeker of knowledge, I have always struggled with actually reading books cover-to-cover and that includes the one that I myself wrote. After my book was finally published, and I had copies in my hot little hands, I never actually sat down and read it. I don’t even plan to. Must be ...

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How I Work It – Social Selling with Larry Levine

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How I Work It – Social Selling with Larry Levine

Larry LevineWith a grateful nod to Heinz Marketing, Lifehacker, Inc. Magazine and others who regularly publish “This is How I Work” articles, which I love to read …. welcome to “How I Work It – Social Selling”.

I try to watch and emulate others and you probably do the same. There is a lot of confusion, particularly with B2B, regarding how to implement social selling. Our hope is that ...

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3 Ways to Warm up Your Cold Calling

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3 Ways to Warm up Your Cold Calling

Making a cold call should never feel like an awkward first date – to you or the prospect.

But sadly, too often it does.

When you, as the SDR, are in a rush to meet deadlines and scrambling to close sales, your nervous urgency often comes out during your calls – quickly turning away potential prospects.

Yes, you need to close deals. And no, you don’t want to waste time on uninterested clients.

But remember, people buy from friends. By spending a few extra ...

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Sales Pros Behaving Badly

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Sales Pros Behaving Badly

Why does it seem that the worst sector when it comes to practicing what they preach seems to be self-proclaimed sales pros? Astonishing. I’m not talking fancy schmancy here. I’m talking about the most basic selling essentials. Makes me want to hold my head and cry.

As I tell people in my networking group … “If I observe, or even worse find myself on the short end ...

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