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2016 Social Selling App and Article Roundup #7

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2016 Social Selling App and Article Roundup #7

Every week it seems that I either run across, or I am introduced to, some really great new apps and articles that pertain to social selling. Then there are those apps that I have used for an extensive period of time and they are worthy of a shout out!

While I can’t do extensive research or a full review on each, hopefully you may find some gems for your own use that have been ...

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How Social Sales Meets Evolving Customer Expectations

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How Social Sales Meets Evolving Customer Expectations

Make no mistake. Buyer behaviors have changed. They are more informed. They will frequently educate themselves about your products and services and will ask their peers for referrals prior to ever calling you. They are also busier than ever and are being inundated by our messaging so, if your message does not stand out, it languishes in their inboxes.

From a selling standpoint, you actually have two kinds of customers: those who are socially connected and those who are not. Socially ...

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The Thin Line Between Sales and Marketing

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The Thin Line Between Sales and Marketing

Jump starting any business into the market is not a task for the faint in heart. It takes an iron stomach, a wealth of knowledge, and then an ongoing persistence to make sure that everything works in your favor. One of the fine lines that companies will have to juggle is the difference between sales and marketing.

Both relate to each other as parts of a larger process but, they’re far from identical. The roles of sales and marketing are often ...

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The Secret to B2B Selling: Identify the Pain Points of Your Customers

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The Secret to B2B Selling: Identify the Pain Points of Your Customers

It’s simple: identifying customer’s pain points is one of the keys to being a successful salesperson. And for B2B companies, it’s critical to know how to do this in those first few meetings with a potential client or customer. If you can clearly articulate and identify his or her pain points, and then center your marketing strategy around them, you can position your products or services as a solution to problems that have been nagging them for a long time.

But ...

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How I Work It – Social Selling with Eric Quanstrom

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How I Work It – Social Selling with Eric Quanstrom

ericqWith a grateful nod to Heinz Marketing, Lifehacker, Inc. Magazine and others who regularly publish “This is How I Work” articles, which I love to read …. welcome to “How I Work It – Social Selling”.

I try to watch and emulate others and you probably do the same. There is a lot of confusion, particularly with B2B, regarding how to implement social selling. Our hope is that these ...

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Incorporating Professional Networking Into Your Sales Strategy

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Incorporating Professional Networking Into Your Sales Strategy

The tides have shifted to focus more and more sales efforts via online; however, the ability to connect with an individual through face-to-face interaction still holds more power. As the old adage goes “People do business with people they trust” and according to Times and research done by George Mason University, “those who met in person, showed the most trust and most effective cooperation.”

Now this is fairly intuitive because we can see the effects in our day-to-day lives, but ...

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