I’ve gone on the record a number of times with my conviction that, for most salespeople, we should keep CRM simple. I still remember the the days of Contact Manager applications, like Goldmine, that allowed salespeople to effectively manage their contacts, communications, and calendars.
I believe that, if salespeople can master these three simple activities, their sales will skyrocket. I still feel that way. Contact Managers addressed the most critical aspects of selling …
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