Making a cold call should never feel like an awkward first date – to you or the prospect.
But sadly, too often it does.
When you, as the SDR, are in a rush to meet deadlines and scrambling to close sales, your nervous urgency often comes out during your calls – quickly turning away potential prospects.
Yes, you need to close deals. And no, you don’t want to waste time on uninterested clients.
But remember, people buy from friends. By spending a few extra ...Continue Reading →