Let’s start with CRM (acronym), Customer Relationship Management. We used to call them Contact Managers, but should we really be managing our contacts? No, we should be managing our relationships. Apparently managing is now a bad word. Instead we should be leading. Leading where? Not through the sales process. Now we must address the buyer’s
Today’s topic is …. URGENCY. Specifically, is having a high degree of urgency a necessary selling characteristic? I have never seen a successful salesperson who does not display, at the very least, SOME modicum of urgency but, it’s not always that easy. Not all selling scenarios are created equally. Acting urgently simply for the sake
Powerful Sales Results. Every Lead. Every Time” Do you remember that scene in “Jerry Maguire” when Renee Zellweger says to Tom Cruise … “You had me at hello”? The author of this book, Weldon Long, had me at his dedication page … “This book is dedicated to the passionate and hard-working men and women who
In an article earlier this year, I announced “Craig 4.0 – My Final Work Chapter”. Well, here it is. I figure that I have five more years left in me and, as hard as I want to try to fully retire, work continues to be my main hobby so … I’m stuck. This does not,
If you really want something, you have to be prepared to go out and get it. Sometimes this might involve a steep learning curve but, once again, if you really want it … Case in point and one on a more personal level. I have always had the dream of being, at least, a moderately
Simply put, a sales process defines the steps in a sale that are proven to work so that this success can be consistently replicated. Think steps in a pipeline or a yes/no flowchart. Some might also include cadence as a part of this process which will, among other areas, define the frequency of selling steps. For example, how many calls should you make
